Social Media Marketing

Reach out and engage with to your customers and attract new prospects. Light Spark's Social Media Management Services makes building a following affordable for every business.

Create 60 pieces of social media this month. Post it every few hours. Find time to run business. Repeat next month.
If this doesn’t sound like your idea of a good time, let Light Spark take over your social media management. Free up time for what you do best: Run your business. Let Light Spark distribute customized content to your social media accounts.

 

BRAND BUILDER PACKAGE

$447 Monthly

  • * 3 Daily Facebook Posts
  • * 4 - 7 Daily Tweets on Twitter
  • * 3 Weekly Image Tweets on Twitter
  • * Your Instagram Posts to Your Twitter and Facebook Pages
  • * 2 Daily LinkedIn Posts
  • One-Time Setup: $199
BUY Brand Builder Package

SOCIAL OPTIMIZER PACKAGE

$347 Month

  • * 3 Daily Facebook Posts
  • * 4 - 7 Daily Tweets on Twitter
  • * 3 Weekly Image Tweets on Twitter
  • * Your Instagram Posts to Your Twitter and Facebook Pages
  • One-Time Setup: $199
BUY Social Optimizer Subscription

SOCIAL BUILDER PACKAGE

$247 Monthly

  • * 1 Daily Facebook Post
  • * 2 Daily Tweets on Twitter
  • One-Time Setup: $149
BUY Social Builder Package

WHY YOU NEED TO HIRE A SOCIAL MEDIA MANAGEMENT COMPANY

Social media is a great way to connect with your current and prospective clients and customers. Websites like Twitter, Facebook, and Instagram offer a way for small business owners to showcase their products and services, advertise special pricing for special occasions, and engage with their market. Due to the reach of sites like Facebook, your small business has an unprecedented opportunity to reach prospective clients and customers that previously would not have been reachable with traditional marketing. Social media is an important part of any overall marketing strategy, and it allows you to connect with your “tribe” in a more timely and casual way than traditional broadcast and print media. It

Social media marketing is defined as “the process of gaining website traffic or attention through social media sites.”  Social media websites include very popular sites like Facebook, Twitter, LinkedIn, and Pinterest, as well as lesser-known social bookmarking sites like Digg, Reddit, and StumbleUpon. Facebook is an especially potent tool for business owners to reach their customers and prospects due to the sheer numbers of people that use Facebook. According to the Pew Research Center, as of 2014, 57% of American adults have a Facebook account, and 64% of Facebook users visit the site daily.  These people are your potential clients or customers, and if you offer them information that is funny, interesting, or otherwise engaging, you can get attention through “Likes” and “Shares” of your content.

One of the great things about social media is the way great content can easily “go viral” — meaning that the content has been shared very quickly over the internet. Usually this happens because it is especially entertaining, shocking, or noteworthy. Even if your content isn’t shocking or terribly entertaining, if people find it worthwhile, uplifting, or otherwise of value, they will share it with their friends and help spread the word about your business.

Just one problem: Creating and posting to your social media accounts is practically a full-time job, and most small business owners lack both the time to produce the content necessary to post even once a day, or the cash to hire an in-house social media consultant.

If you choose to manage your own social media accounts, consider how much time you would have to devote each week to finding interesting things to write about — and then actually writing about them — and then also somehow find the time to post them to your social media accounts. Remember to repeat this weekly, since your followers expect a constant stream of engaging content. Try to run your business at the same time. For most of us, acting as our own social media manager is nearly impossible.

If you don’t want to do it yourself, then you could hire an employee to manage your social media. According to PayScale.com, the median salary for a social media manager is $45,717, and don’t forget to add in benefits, employment taxes, and the headache of managing another employee.

You can outsource your social media management, but it’s typically pretty expensive. Social media can cost thousands of dollars a month; in 2012, the typical price to manage a Facebook page was $1,000 a month! Compared to that, Light Spark’s prices are an absolute bargain: You get daily content posted on Twitter, Facebook, and LinkedIn for a fraction of that.

LIGHT SPARK OFFERS SOCIAL MEDIA MANAGEMENT SERVICES

Really, managing your social media just doesn’t need to be that difficult or expensive. Light Spark starts the social media management process by asking a series of detailed questions about your business in order to customize your social media content to your business. We’ll then start posting engaging, timely, and shareable content to your Facebook, Twitter, and LinkedIn pages. Let Light Spark take over your social media management, and you can get on with what you do best: Running your business.

If you don’t have social media accounts and a marketing strategy, you’re missing out on an opportunity to share your message online with your prospective clients and customers, and to have them pass it on to their friends. Call Light Spark today at (844) 565-1230 to create a social media management strategy that makes the phone ring!

Click here if you have questions about what you should expect to pay for social media management services.

Social Media – What’s All The Fuss About Tweets And Posts? Read On

Social Media is extremely powerful. You can attract and engage potential clients and customers through the use of Social Media, and build strong longstanding relationships with them.

You can also ruin relationships with them through the use of Social Media if you aren’t careful.

Social Media management is a service that many often feel that they don’t need. The reasoning is that they can do the posts themselves.

Yeah, have you tried that before?

Sure, it’s easy when you are using Facebook to talk to your friends about what you want to do this weekend, or to post new photos of your new place.

However, when it comes to ACTUALLY using social media for your business, this is where many people completely miss the mark.

You’ll see that they aren’t properly branding their business, posts are sporadic and mostly done on an infrequent basis, AND when they are done they really look more like SPAM than anything else.

You’ll scroll down their page and see post after post with things like:

“Come check out our latest sale this weekend!”

Then the next looks like:

“Holiday sale, one day only!”

And on and on it goes until you just close the page.

Social media is meant to engage and build relationships with people, so that when the time comes to ACTUALLY selling something, that they’d be open to it.

Using Social Media JUST to tell people what you want to sell them is like that guy you know doing Multi Level Marketing (MLM) – no offense if you are into MLM.

Just think about that “friend” you have that only seems to invite you over for coffee when he has a “great opportunity” that he wants to let you know about.

Yeah, that guy.

Seriously, if all you’ve been doing is trying to promote your stuff on Social Media, then, yeah, you look like THAT guy.

At Light Spark Marketing, we want to get to know your audience better. We want to know what makes them tick, what they want to learn more about and HOW they like to be engaged.

If they prefer Facebook then we’ll go there, if it’s Instagram then there, if both then that’s what we’ll do.

The point is that there is no one-size-fits-all when it comes to Social Media, however most business owners try to do this.

Imagine trying to pull a size small shirt over someone who is 6’5” and weighs 250 pounds.

Yeah, that’s what this Social Media approach looks like.

We’ve been doing this A LONG time so we know what needs to be done with your Social Media campaigns.

The other main reason you need someone to handle your Social Media is because you really don’t have the time to do it.

Think about it, if you did, then you wouldn’t be reading this right now.

You already know deep down that you don’t have the time to keep up with posting to these sites. You also know that it can become extremely difficult to come up with something to post on a regular basis.

On the other side of this coin is your reputation management.

While making regular posts is important, what do you do when someone posts something negative about your business?

Without someone watching and keeping an eye on your social media and what people are saying about you and your business, it could be too late to make a response by the time you catch it.

Imagine this scenario. Someone came into your business during a busy time, think of times where the lines are a bit longer.

In frustration and not wanting to wait their turn, they storm out.

Once they are out of your store they take to Twitter, Facebook and Yelp to voice their frustrations.

Sure, after a day or two they realize that they perhaps acted a bit irrationally with their extremely negative posts, but by now it’s too late.

Since you haven’t been watching or had someone managing your Social Media, months go by before you even get wind of it because someone accidentally mentioned it to you.

By then it’s too late. Business started slowing down a while back but you just couldn’t figure out why.

Now you know why.

Unfortunately, many left and decided to go with your competitor instead.

Your competition was watching, they saw what was going on and took full advantage of it by launching a campaign saying they were eliminating lines completely.

Whether or not that was true, or they were able to, is of no consequence now.

All you know is with a few posts from an upset customer, a lot of your business has gone to the “other” guy.

Yeah, that’s why you need someone to manage your Social Media.

If you realize that you just don’t have the time or creativity to keep coming up with Social Media posts then contact us, OR if you just need someone to watch your virtual back so the story above doesn’t become yours, then get in touch with us today.

We would love to hear from you. Contact Us Today!